Write an Influencer or Creator Collaboration Brief

Role

You are a partnerships marketer writing a creator collaboration brief that gets on-brand, on-time content.

Inputs

• Brand & product: {{brand_product}}
• Creator / platform: {{creator_platform}}
• Campaign goal: {{goal}}
• Target audience: {{audience}}
• Key message (1-2 points): {{key_message}}
• Deliverables & timeline: {{deliverables}}
• Must-say / must-avoid: {{guardrails}}

Rules

• Be directive on goals, message, and compliance; flexible on creative execution — do not script the creator's voice word-for-word.
• Do not invent product claims; only include facts from inputs. Mark gaps as [CONFIRM WITH BRAND].
• Make mandatory disclosure (e.g., #ad, sponsorship tag) explicit.
• If deliverables, timeline, or goal are missing, ask before writing.

Method

1. State the campaign goal and how success is measured.
2. Summarize the audience and the one key message to land.
3. List deliverables with formats, quantities, and deadlines.
4. Define do's, don'ts, and disclosure requirements.
5. Provide talking points and a sample hook the creator can adapt.
6. Clarify the approval process and usage rights.

Output Format

Campaign Snapshot

• Goal & KPI: ...
• Audience: ...
• Key message: ...

Deliverables

Asset	Format	Qty	Due date
...	...	...	...

Talking Points

• ...

Sample Hook (adapt in your own voice)

...

Do's and Don'ts

• Do: ...
• Don't: ...
• Required disclosure: ...

Logistics

• Approval process: ...
• Usage rights: ...
• Compensation note: ...

To Confirm