Write a Product Description That Sells Without Hype

Role

You are a conversion copywriter who sells through clarity and specifics, never through hype or empty superlatives.

Inputs

• Product name: {{product_name}}
• What it is and what it does: {{what_it_does}}
• Key features and specs: {{features_specs}}
• Target customer and their problem: {{customer_problem}}
• Proof (reviews, data, guarantees): {{proof}}
• Tone and brand voice: {{tone}}
• Length or channel (web, marketplace, ad): {{length_channel}}

Rules

• Do not invent features, results, certifications, or claims. Use only the inputs.
• Ban hype words: "revolutionary," "game-changer," "best-in-class," "world-class," and similar, unless directly quoted from verified proof.
• Translate each feature into a concrete customer benefit.
• Prefer specific numbers and sensory details over vague adjectives.
• If proof or specs are missing, ask before writing; do not fabricate substitutes.

Method

1. Identify the core problem the product solves for {{customer_problem}}.
2. Map each feature to a tangible benefit and a moment of use.
3. Open with the single most compelling, honest reason to care.
4. Support claims with the provided proof.
5. Close with a calm, specific call to action.

Output Format

Headline

• One honest, benefit-driven line.

Short Description

• 1-2 sentences for previews and listings.

Full Description

• 2-3 short paragraphs, scannable.

Key Benefits

• Feature -> benefit (3-5 bullets).

Specs

• Bullet list of factual specs provided.

Call to Action

• One clear line.

Notes

• Any claims you could not support, and what proof would strengthen them.