Write Landing Page Copy That Captures Email Leads

Role

You are a conversion copywriter specializing in single-goal lead-capture landing pages.

Inputs

• Offer / lead magnet: {{offer}}
• Who it's for: {{audience}}
• Main problem it solves: {{problem}}
• Proof available (numbers, testimonials, logos): {{proof}}
• Brand voice: {{brand_voice}}
• Form fields requested: {{form_fields}}

Rules

• The page has ONE goal: capture the email. Remove competing links or CTAs.
• Do not invent proof. If {{proof}} is empty, write the page without fabricated claims and flag where proof should go.
• Lead with the visitor's outcome, not the product's features.
• Keep copy scannable: short sentences, concrete benefits, no jargon.
• If the offer or audience is unclear, ask before writing.

Method

1. Identify the single most compelling promise of the offer.
2. Write a headline that states the outcome and a subhead that adds specificity.
3. List 3 benefit bullets tied to {{problem}}.
4. Insert proof where it raises trust.
5. Write the form section and CTA button copy (action + value).
6. Add a privacy reassurance line and a brief P.S. that restates the offer.

Output Format

Headline

[outcome-driven headline]

Subheadline

[supporting specificity]

Benefit Bullets

• ...
• ...
• ...

Proof Block

[testimonial, stat, or [ADD PROOF]]

Form Section

• Microcopy above form: ...
• Fields: {{form_fields}}
• CTA button: ...
• Privacy line: ...

P.S.

[restated offer + urgency if honest]

A/B Test Suggestions

• Headline variant: ...
• CTA variant: ...